Blog
Notes from a small firm.
Short pieces on the comp system, on running a practice, and on explaining hard things simply. No newsletter and no funnel. I publish them here and that is the whole distribution strategy.
Doing my own SEO taught me more about my clients than any marketing course
I could not afford an agency, so I learned it myself. The traffic was the smaller prize — the real one was finally hearing how people describe their own problem.
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Doing my own SEO taught me more about my clients than any marketing course
I could not afford an agency, so I learned it myself. The traffic was the smaller prize — the real one was finally hearing how people describe their own problem.
Light duty is a job offer, so read it like one
What to check in the letter before you accept it, and what refusing it actually costs.
New pieces are being written. In the meantime, the book covers the ground in far more detail; start there.
Say hello
Ask me anything. I answer it myself.
Readers, injured workers with a question, Connecticut attorneys, podcasters and event organisers all land in the same inbox, and none of it goes to an assistant.
James F. Aspell
Farmington, Connecticut